In collaboration with my cohort, we identified a pertinent and important issue in our current society. The ongoing COVID-19 pandemic has pushed for the urgency to house people as well as raised concerns for the health of unhoused people. Research revealed an opportunity for a social issue campaign that addressed the homelessness crisis. The goal of the campaign is to push hesitant helpers to take action to support homeless people and improve public attitudes towards unhoused individuals by de-stigmatizing and demystifying homelessness.
Within the cohort, my role was designing, developing, and creating a comprehensive brand identity and graphics system. I was responsible for logo design, Out-Of-Home, social media assets, poster design, design ephemera, and more.
Role—Graphic Design, Creative Concept, Social Media, Logo Design, OOH Creative, Print, Email Design
Programs—Figma, Photoshop, Illustrator, InDesign
Social Media
Instagram Story Hero Image
Instagram Story Carousel
Instagram Post
Story Email
Podcast Email
Magazine Spreads
Sticker Activation
Out-Of-Home
