The Love, Your Mind campaign's collaboration with How Sweet the Sound, a gospel competition, meant a re-imagining and fusion of the two separate brand identities. I was tasked to create a blend of theses identities that honored their visual aesthetic while also forming a new one out of the two. It was more than simply mixing the two together; it was a strategic assessment and conceptualization of these brand identities. The result was impactful and resonated with the public, encouraging engagement and establishing relationships.
Responsible for the interactive in-lobby activation for Ad Council, in collaboration with Huntsman and How Sweet The Sound, for the Love, Your Mind campaign. Designed Love, Your Mind invitation and newsletter email, pop-up banners and a conversation wall, creating an immersive environment that encourages dialogue and awareness around mental health. In addition to banners, designed the handout cards and conversation cards. Conceptualized and developed formal invitations for How Sweet The Sound event. With support from Myra Mendoza.
Role—Graphic Design, Creative Concept, Email Design, Print Production
Programs—Figma, Illustrator, Photoshop, InDesign
Invitation Email
Newsletter Email
Pop-Up Banners
Handout Cards
Conversation Wall, 8ft x 8ft
Event Photos
