Project Yellow Light is a scholarship competition designed to bring about change and raise awareness about distracted driving. The client wanted a refresh of the old, outdated social graphics to promote their nationwide competition. I drew from an existing brand identity while also expanding on it to create striking and eye-catching visuals that convey the sense of urgency this organization entails.
Responsible for the conceptualizing, designing, and finalizing social media graphics and an original email design. Presented three design options to the client and client selected all three. Laid out storyboard for animated version of social media graphics. Created Digital Out-Of-Home.
Role—Graphic Design, Creative Concept, Email Design, Animated Storyboards, Out-Of-Home, Social Graphics
Programs—Figma, Illustrator, Photoshop
Application Email
1x1s
9x16s
Animated Storyboards
Out-Of-Home
